New for 2020, we’re offering in-depth pre-conference trainings to help attendees take away skills, plans and knowledge to implement back home. All trainings will take place at Kansas Farm Bureau (2627 KFB Plaza) starting at 10:30 a.m. and ending no later than 4:00 p.m. Lunch will be provided. Preregistration and a $25 participation fee are required.
Marketing and Branding Your Farm - [Limit 25]
Frontier (4th floor), Kansas Farm Bureau
Topanga McBride, 502 Marketing
In this session, we will cover the foundation of marketing and branding your farm, including developing a brand, creating a website, managing social media and basic photo and video. In this in-depth workshop, you will walk away with executable plans and tools that you can use to market your farm starting tomorrow.
Opportunities in the Beef Industry - [Limit 25]
KFB Auditorium C (1st Floor), Kansas Farm Bureau
Dr. Dan Thomson, Kansas State University
Learn about issues and opportunities for beef production and increased revenue on your ranch.
Winning the Game: Launching your Pre-Harvest Corn Marketing Plan [Limit 25]
Corporate Training B (2nd Floor), Kansas Farm Bureau
Mark Nelson, Kansas Farm Bureau & Dan O'Brien, Kansas State University
In this three and ½ hour marketing workshop, we’ll briefly review common preharvest marketing tools, such as futures, options, along with forward, basis and hedge-to-arrive contracts. Our main focus though, is to examine the key elements that make up a preharvest marketing plan, fitting in crop insurance, setting target prices and using seasonal trends to set decision dates, all culminating with the opportunity to implement a pre-harvest marketing plan, and testing these marketing tools in a realistic market-simulation game. Our goal is to give participants the knowledge and confidence to develop and implement their own preharvest marketing plan for 2020.
Sponsored by Loewen & Associates, Inc.
Introduction to QuickBooks [Limit 12]
Corporate Training A (2nd Floor), Kansas Farm Bureau
Mark Dikeman, Kansas Farm Management Association
This hands-on session will introduce participants to QuickBooks as a farm business record keeping program. Participants will receive a printed manual and will work with an example farm to learn how to add bank accounts, loans, vendors and customers as well as enter checks or deposits. Designed for a novice user, participants who complete this session will be ready to begin using QuickBooks for farm bookkeeping. Laptops will be provided for workshop participants.
* Limit of one training session per attendee